The mission behind the creation of Andeana Hats is to empower women, help support global artisans to continue their vanishing crafts, and enable them to support themselves and lead their communities out of poverty.
Andeana Hats has partnered with Awamaki, a non-profit organization based in Ollantaytambo in the Sacred Valley, who work closely together with multiple indigenous communities in the remote mountains of Peru to empower women and connect them to global market places like Novica in Association with National Geographic. Awamaki invests in women’s skills, connects them to market access and supports their leadership so they can increase their income and transform their communities. Novica’s mantra is to empower artisans, connect and mentor, and preserve endangered traditions. These are all powerful, fundamentally important mantras that drive us all to work together in this shared goal of spreading global happiness.